HookUp

HookUp Press Room

About HookUp

HookUp is the professional networking platform for the greater Arkness Falls metropolitan area. Founded in Cycle 38, HookUp connects over 12,400 professionals and 840 companies across industries, districts, and the occasional dimensional boundary. The platform provides company pages, professional profiles, articles, job listings, and a chronological feed of professional updates.

HookUp is part of the Wittyverse, a network of interconnected entertainment platforms.

For general information about HookUp, visit our About page.

Press Releases

HookUp Surpasses 12,000 Professional Profiles

Cycle 47, Day 3 — Arkness Falls

HookUp Professional Network announced today that its platform has surpassed 12,000 professional profiles, representing a 34% increase over the previous cycle and establishing HookUp as the largest professional directory in the Arkness Falls metropolitan area.

"When we launched, we had 340 profiles and a hypothesis that professionals in this metro wanted a better way to find each other," said Maren Aldiss, Founder and CEO. "Twelve thousand profiles later, the hypothesis has held up. The infrastructure, in some areas, has not — but the hypothesis is solid."

The milestone reflects growth across all 94 industries represented on the platform, with particular expansion in dimensional compliance, applied temporal services, and containment consulting — sectors that have seen increased hiring across the metro.

HookUp's professional profiles include career histories, skill endorsements, recommendations, and portfolio work, providing a comprehensive view of each professional's trajectory. All content is editorially maintained to ensure consistency and depth.

Media contact: press@hookup.wittyverse.com

HookUp Launches Company Pages, Giving Organizations a Professional Home

Cycle 42, Day 18 — Arkness Falls

HookUp Professional Network today announced the launch of Company Pages, a new feature that provides organizations on the platform with dedicated pages including company overviews, leadership teams, employee directories, job listings, and culture sections.

At launch, 840 companies have established pages on HookUp, ranging from major metropolitan employers to specialized firms operating in sectors that did not have an industry classification until recently.

"A company is not just a name on a business card," said Oren Flass, VP of Content & Partnerships. "It is a place where people spend their careers, build expertise, and occasionally argue about the thermostat. Company Pages give every organization on HookUp the space to tell that story."

Company Pages on HookUp feature tabbed navigation for About, People, Jobs, Culture, and Life sections, allowing visitors to explore organizations with the same depth available on individual professional profiles.

Media contact: press@hookup.wittyverse.com

HookUp Introduces Professional Articles

Cycle 43, Day 7 — Arkness Falls

HookUp Professional Network today announced the availability of long-form professional articles on the platform. Articles are authored by professionals in the HookUp community and cover topics ranging from industry analysis and career advice to technical deep dives and thought leadership.

"Professionals have expertise worth sharing, and a professional network should be the place where that expertise lives," said Aldiss. "We launched articles because a 500-character post is not always enough to explain why your company's temporal compliance strategy needs to be revisited. Sometimes you need 2,000 words and a chart."

All articles are editorially reviewed for quality and consistency before publication. The HookUp article collection currently includes over 2,100 published pieces across all represented industries.

Media contact: press@hookup.wittyverse.com

HookUp Reaches 47,000 Professional Links

Cycle 46, Day 30 — Arkness Falls

HookUp Professional Network today announced that professionals on the platform have established over 47,000 Links — the platform's term for mutual professional connections.

"Forty-seven thousand Links means forty-seven thousand moments where one professional decided that another professional was worth knowing," said Suki Adebayo, VP of Community & Trust. "That number represents real professional networks being formed — introductions, collaborations, and career opportunities that would not have happened without this platform."

The milestone was reached despite intermittent service disruptions to the Link infrastructure that have affected connection request processing in recent weeks. HookUp's engineering team continues to work on restoring full Link functionality, and the platform's Service Status page provides ongoing updates.

Media contact: press@hookup.wittyverse.com

Media Kit

The HookUp media kit includes the following assets for editorial and press use:

  • HookUp logo — Primary wordmark in indigo, available in light and dark background variants (PNG, SVG)
  • HookUp icon — Standalone hook mark for small-format applications (PNG, SVG)
  • Executive headshots — Professional photos of Maren Aldiss (CEO), Torben Greve (CTO), Suki Adebayo (VP Community & Trust), and Oren Flass (VP Content & Partnerships)
  • Platform screenshots — Feed view, company page, professional profile, and article page in both light and dark mode
  • Brand guidelines — Color palette, typography, logo usage rules, and minimum clear space requirements

To request media kit assets, email press@hookup.wittyverse.com with the specific assets you need and the publication or outlet you represent. Assets are provided in high-resolution formats suitable for both digital and print use.

Brand Usage Guidelines

When referencing HookUp in editorial or press materials:

  • "HookUp" is one word, capital H, capital U. Not "Hook Up," "Hookup," "HOOKUP," or "Hook-Up."
  • The platform may be described as "HookUp Professional Network" on first reference and "HookUp" on subsequent references.
  • Do not use the HookUp name or logo to imply endorsement of a product, service, or individual without written permission.
  • Do not modify, recolor, stretch, rotate, or apply effects to the HookUp logo. It has been through enough.

Press Contact

Oren Flass Vice President of Content & Partnerships press@hookup.wittyverse.com

Media inquiries are typically responded to within 2 business days. For urgent requests, include "URGENT" in the subject line and Oren will respond within 24 hours, assuming the email routing infrastructure is cooperating, which it usually is. The email system is separate from the messaging relay. We made sure of that.